As per industry reports, there are there are more than 600 LMSs out there. Adobe is not new to corporate learning, with market leading offerings such as Adobe Captivate (eLearning authoring), Adobe Presenter (quick video capture) and Adobe Connect (virtual classroom). Even, other asset creation tools such as Photoshop, Audition, Illustrator, and Acrobat continue to be very popular amongst eLearning designers and developers. Given their close association with learning and IT professionals, Adobe has been getting many requests to provide an easy-to-use solution for hosting, delivering and tracking learning content.
Learning is going through a major transormation
Organisations have started to focus on learning once again. There are multiple factors that are changing the face of learning today.
- Cloud is no longer cloudy – Gone are the days when organisations had some reservations about Software-as-a-Service (SaaS). If you look around, almost every other software is being offered on the cloud. SaaS is now mainstream.
- Learners are demanding full mobility – Learners are consuming more content on mobile devices than on their office computers. They are demanding learning content to be delivered wherever they are and whenever they want. Surveys have shown that more than 30% organisations are already building mobile learning content and other 50% are going to do so within the next few months. This was made possible, largely due to the progress made in responsive eLearning design with Adobe Captivate. The challenge is to deliver the content on a variety of mobile devices in a way that the learner experience is not broken, how to ensure that learning continues even if the network connectivity is lost.
- Big data and analytics have started making an impact in learning – As learning professionals, you should brace yourselves for this tsunami. You should be able to track learner behavior, evaluate training effectiveness, measure what is working and what is not and use data to see how the organisation is progressing on developing new skills.
- Gamification is making learning fun and engaging – We are starting to see an increase in the use of gamification. Organisations are successfully using it at group levels and some have implemented individual competitions. Areas such as sales are already prepared for gamification.
- Recommendations are making learning personal – If marketers can retarget consumers resulting in better conversions, so should learning professionals with learners based on their learning behavior. This is still in its nascent stage, but coupled with big data this is one trend which can impact learner & thus organizational performance in a big way.
- Videos are everywhere – With the reduction in storage cost and ever expanding bandwidth, videos have become the primary eLearning format in most of the organisations. The challenge is where to host these large video files, how to deliver it without throttling the bandwidth and how to ensure that learners are able to consume it even when they are offline.
Adobe has been listening to what the industry trends are, sometimes driving them as well. Listening to what their customers are asking, sometimes hearing even when they are silent. The final result is a modern cloud-based LMS from Adobe and it is just the beginning.
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