Virtual meetings and training sessions are potentially invaluable resources through which we can communicate, collaborate and learn. However, the virtual environment comes with its own set of challenges. Keeping attendees engaged and avoiding multitasking is a key challenge that industry expert Cynthia Clay believes can be addressed using the COGS model.
In a recent webinar Clay explains that research in the field of cognition shows that capturing and maintaining attention in the human brain requires the proper balance of novelty, contrast, meaning, and emotion. By breaking down how to achieve this combination through a four-stage process known as the COGS model Cynthia provides an approachable and repeatable framework to consistently garner attention and engagement.
Within each stage of the COGS model are practical explanations of neuroscience-based principles behind how our brains process information and how to apply them in ways that encourages one’s audience to think innovatively, maintain their engagement, and improve their recall.
To see the full conversation and better understand how to start applying these strategies to your training and meetings access the full-length session here.