Over the past few months, we have seen how essential creativity is in people’s lives. As the lockdown came into effect, creativity exploded, from people recreating famous paintings at home, to producing TikTok videos in their backyards and completing intricate, beautiful adult colouring projects.
Creativity is having a renaissance because it helps us connect with each other, even when we’re remote. Inspired by creatives around the world Adobe has released dozens of new products and features to help people connect, collaborate and create more quickly and easily.
Adobe aims to bring the global creative community together, so that artists can learn from, and be inspired by each other. Adobe’s new products and features reflect their mission.
Community & Inspiration
Create & Share
Adobe is making it easier to share your creations directly in their apps. Live stream from inside Adobe Fresco or create and share edited images with others directly out of Lightroom.
Empowering inspiration and learning in Creative Cloud desktop
You can also learn and get inspired within Creative Cloud – improvements to the Creative Cloud desktop app make it easy to find and manage fonts, navigate all your Cloud Documents, and access assets shared with you through Creative Cloud Libraries.
Collaboration
Since the beginning of the pandemic, we’ve all been on a crash course in remote collaboration. For creative pros, that’s just accentuated an existing trend. Creative work is more of a team effort than it has ever been and once a draft is done, the number of people who need to review and comment on the work has multiplied. The June release includes many ways that Adobe is making collaboration simpler and more efficient.
Share for review in InDesign
For many creative people, the cumbersome, inefficient process of circulating work for feedback is hugely frustrating. The new Share for Review feature in InDesign makes getting responses easy. Click one button and the colleagues you choose can review your document. Their feedback flows back through the app and you can review, reply to, and resolve questions, all within InDesign.
Innovation
The process of creating can sometimes seem like equal parts of inspiration and drudgery. You have a great plan, but have to push through lots of repetitive work to bring it to life. Or maybe you have an initial idea, but need some help to make it really stand out. We’re deploying Adobe Sensei, our artificial intelligence engine, to help.
Auto Reframe in Premiere Rush
As people have been creating videos to share their lives with distant relatives and friends, Premiere Rush, our easy-to-use, all-in-one video editing app, has been incredibly popular, especially since Rush lets you share directly to many social channels, including the increasingly popular TikTok. We’re making it even easier to format your video for different social platforms with Auto Reframe, which can quickly transform a video shot horizontally, for instance, to a vertical or square format, without losing the focus of the action. Auto Reframe will be available to anyone in our Rush public beta program later this month and to all Rush users later this year.
Select Subject Portrait in Photoshop
Photoshop’s new, more powerful Select Subject Portrait, powered by Adobe Sensei, makes it simple to take an intricate image and put it onto a new background.
More editing power in Lightroom
With the new Local Hue controls, Lightroom users can make fine-grained changes to things like skin tones without affecting the color of the entire image. Versions lets photographers experiment with different editing approaches to the same image and keep as many as they like. And iPad users can send their images to Photoshop on iPad for even more editing power.
Photoshop Camera
Photoshop Camera, uses the power of Sensei to transform an image from average to amazing – at the time you take it. Choose from an ever-expanding library of fun, creative, and beautiful filters. You’ll see exactly how they’ll change your picture before you even press the capture button.
