Adobe is proud to announce that more than 30 films at the 2023 Tribeca Film Festival chose Adobe Creative Cloud to tell their stories. Filmmakers regularly turn to Adobe’s creative tools, including Premiere Pro, Frame.io, After Effects, Photoshop, Illustrator and Substance 3D, to facilitate creative collaboration and make the editing process more efficient.
Notable films from this year’s Tribeca line-up, including The Good Half, The Line, Kiss the Future, and Blood for Dust, crafted their stories with Premiere Pro.
“There are so many different platforms editors can use, but Premiere Pro is really the gold standard in the editing world”, explained director, editor, producer, and cinematographer Andrew H. Brown of Between the Rains. “Our team all spoke different languages, so when editing, we needed to make sure we were able to communicate, which is why we chose Premiere Pro. It’s kind of a universal language”.
Frame.io also played a large role in the making of Tribeca Film Festival selections, with many inspiring storytellers choosing the industry-leading review and approvals platform to simplify remote collaboration.
“I’m truly obsessed with Frame.io, and I find it very intuitive and easy to navigate”, said award-winning director, editor, and writer Julie Cohen of Every Body. “We put a cut of the full film on Frame.io with multiple people weighing in using the notes feature. It’s a great way to keep track of pending issues and make sure we’re all talking about the same graphic or music cue”.
Just like the boundary-pushing artists at the Tribeca Film Festival, Adobe is continually working to revolutionise the way movies are made.
We recently announced powerful, industry-first innovations designed to address the needs of a modern editor. With recent AI innovations in Premiere Pro such as Text-Based Editing and Auto Tone Mapping, independent filmmakers – especially those working on small teams with limited resources – can save precious hours on tedious tasks and spend more time being creative. Adobe also unveiled their vision for bringing generative AI to Creative Cloud video tools with Adobe Firefly, their family of creative generative AI models.
Firefly is the most differentiated generative AI service on the market trained on a unique dataset that includes Adobe Stock images, openly licensed content, and other public domain content without copyright restrictions. As they continue to incorporate Firefly into their tools, including Premiere Pro, filmmakers will soon be able to work and edit at the speed of their imagination.
These innovations come on the heels of several major milestones for Adobe customers and team. In March 2023, the inspiring filmmakers behind Premiere Pro-edited film Everything Everywhere All at Once took home seven Oscars, including Best Film Editing. In February 2023, the Academy of Motion Picture Sciences recognised four Adobe pioneers for their work on Substance 3D tools, which has transformed the craft of visual effects and animation.
Film festivals like Tribeca are integral launching pads for new voices and stories, and Adobe can’t wait to be inspired by what’s to come from future events. Contact Dax Data to discover how the Creative Cloud suite of video editing tools can speed up your workflows and enable your creative teams to generate award-winning content.
