Adobe Express has announced exciting new features that will give creative professionals more options for how and what they create, better ways to collaborate with colleagues and agencies and more tools to protect and grow their brands.
Adobe Express brings together the best of Adobe’s professional video, imaging, photo, document and AI capabilities, distinctive templates and massive library of Adobe Fonts and Adobe Stock photos, videos and music into an application everyone can use.
Today, millions of solopreneurs, SMBs, marketers and business users turn to Adobe Express to promote and grow their ideas, passions and businesses. For creative professionals, Adobe Express is a companion app to Adobe Creative Cloud — available with their subscription on desktop and mobile at no extra cost. Seamless integrations with Adobe Photoshop and Adobe Illustrator make it simple to expand the power of what they’re able to create — a creativity multiplier that allows them to easily add animation, music and video to their designs and resize for any social media channel in just a click.
Adobe Express also unlocks workflows between creative professionals and their colleagues inside and outside of their organisation — powering seamless collaboration that’s free. Studio teams can create brand kits and templates to enable marketing, HR, sales and communications teams or agencies to make all the content they need, while staying on brand.
Adobe has recently announced NEW features that will give creative professionals even more ways to take their designs further and protect the brands they love. Here are the highlights.
- AI-powered Resize and with Expand resizes designs for multiple social channels and enlarges images to fit new sizes, and Bulk Create generates variations of images, videos and copy, enabling users to easily adapt content for different seasons or products — in just a few clicks.
- Animate All allows users to add motion to an entire design and AI emphasises the most important parts, like headlines and buttons.
- It’s now simple to bring InDesign files seamlessly into Adobe Express and instantly convert them into layered Adobe Express files for further editing or publishing.
- With a new Lightroom integration, you can browse and add photos from your Adobe Lightroom library to Adobe Express designs — right within the Adobe Express application.
- One-click Apply Brand and On-brand Recolor allows users to apply all brand elements, including designs, images illustrations or brand colours across multiple pages for one-click brand and visual consistency.
- Add hand-drawn elements or custom shapes for a unique, personalised look and feel with new Draw Shapes or enhance any design with more than 15,000 sound effects.
- When working with text, users can now use Rewrite to shorten or change the tone of copy instantly and Translate text into 46 languages — choosing between formal and informal tones. Contextually aware translation capabilities keeps messaging intent intact.
- For many creative teams, fulfilling the crush of content requests is a challenge — and many departments don’t have dedicated studio support. With new Controlled Templates with enforced locks and brand controls, creative professionals can enable marketers and business users with tools to create the content they need to do their jobs while enforcing brand integrity.
- And with new Shared Calendars, brand stewards can now review and edit planned social posts before publishing, helping ensure that both look-and-feel and brand voice stay on point.
- Adobe Express is also bringing its make-anything superpowers to other environments. A new integration with Slack, HubSpot and Webflow lets creative pros meet each other — and their non-pro colleagues — on familiar ground with tools that make it easy for imaginations to flow.
The Adobe Express team is excited to bring creators more creative options and more tools to help free up time and space so they can focus on the powerful work that only they can do. Contact the Dax Data team for more details.
