Blog

Adobe has built Firefly as an all-in-one creative AI studio and they’re introducing new capabilities that remove even more of the friction between imagination and finished work. Firefly AI Assistant (beta), powered by Adobe’s creative agent, now includes new creative skills, tools and personalisation capabilities that help it understand your intent and work the way you do. They’reRead more

Have you ever spent hours manually reviewing thousands of photos from an event or portrait shoot to find the selects your clients will love? Redrawn a roto mask from scratch because the footage moved? Taken the perfect street portrait only to notice the shop window reflection cutting right across your subject’s face? Every creative projectRead more

The recent updates to Premiere and After Effects give editors and motion designers faster, more intuitive ways to work while maintaining creative flow and intent. These updates open entirely new ways to tell stronger stories with your effects: relight a subject, blur a background, or design custom effects in seconds. And because masks are now faster, more flexible,Read more

If you make creative content for a living, your work has never been more valuable. Everyone recognises that creativity drives business growth, meaning that the people you work with often want lots of content on quick deadlines. The solution for many creative professionals is to use AI to accelerate their creative process. AI can helpRead more

Designers have spoken loud and clear: With multiple projects on your plate and even more creative ideas in your head, you want Illustrator to help you work faster. Adobe is announcing significant performance improvements in Illustrator, customer-requested enhancements to artboard and colour workflows that give you more precision and control, and the debut of GenerativeRead more

Adobe is constantly working to enhance the creative apps and tools you rely on every day. They want to empower you with more time to explore ideas and create, so they’re focused on continually upgrading your apps’ performance, delivering innovations to your core workflows, and integrating generative AI-powered capabilities across Creative Cloud and through theRead more

Adobe unveiled the latest Adobe Creative Cloud at Adobe MAX in London, packed with new AI tools in Firefly, time-saving features, and performance boosts. They also introduced new resources and programmes to support and empower the global creative community, helping the next generation launch and grow their careers, and providing tools for attribution and context around yourRead more

At Adobe MAX Japan, Adobe unveiled a number of Adobe Illustrator innovations to deliver an even faster, more performant and modernised experience for creators. Many of these advances are driven by direct community feedback from UserVoice, social channels, and Illustrator community forums. Building on the success of user-inspired features like Mockup to more accurate vector graphics with Image Trace, Adobe isRead more

Today, millions of SMBs, marketers, sales teams and knowledge workers turn to Adobe Express to promote and grow their ideas, passions and businesses. Creative teams can create brand kits and templates to enable marketing, HR, sales and communications teams or agencies to make all the content they need, while staying on brand. “Adobe Express makesRead more

Adobe Express has announced exciting new features that will give creative professionals more options for how and what they create, better ways to collaborate with colleagues and agencies and more tools to protect and grow their brands. Adobe Express brings together the best of Adobe’s professional video, imaging, photo, document and AI capabilities, distinctive templatesRead more