Blog

If you’re a creative professional, you move fast, chasing an idea from first spark to final pixel, and the smallest amount of friction can slow your creative output. Whether you’re compositing multiple elements into a single scene or cleaning up details while iterating, there are often time-consuming steps that pull you out of your flow.Read more

If you make creative content for a living, your work has never been more valuable. Everyone recognises that creativity drives business growth, meaning that the people you work with often want lots of content on quick deadlines. The solution for many creative professionals is to use AI to accelerate their creative process. AI can helpRead more

Black Friday is here — and so is your chance to supercharge your productivity with Adobe Creative Cloud Pro for Teams. Starting 13 November 2025, NEW Adobe Creative Cloud customers can save up to 50% on Creative Cloud Pro for Teams until the 7th of December 2025. T&Cs apply. Build your brand. Grow your business.Read more

Ask a photographer, filmmaker, or graphic designer when lightning is most likely to strike during their creative process and chances are they’ll tell you it happens during the initial ideation phase. That’s why Adobe created Firefly Boards — an AI-first space where you can explore, iterate, and collaborate in real time with the industry’s top models, including AdobeRead more

Editing the perfect video should be within reach for everyone — it should feel effortless and move as fast as you do. That’s why Adobe is bringing Adobe Premiere to mobile: the trusted editor of your favourite YouTubers, filmmakers, music video editors, and more — now reimagined as a fast, free, and intuitive app thatRead more

Google Recently launched Gemini 2.5 Flash Image, and it’s available right now in Adobe Firefly and Adobe Express. Try Gemini 2.5 Flash Image in Adobe Firefly and Adobe Express With Gemini 2.5 Flash Image in the Firefly app and Adobe Express, it’s easier than ever to create amazing content and take your ideas further, faster: Social creators can useRead more

Adobe is introducing powerful enhancements to the Firefly Video Model, including improved motion fidelity and advanced video controls that will accelerate your workflows and provide the precision and style you need to elevate your storytelling. Adobe is also adding new generative AI partner models within Generate Video on Firefly, giving you the power to chooseRead more

Adobe is rolling out new features and updates across Lightroom, Photoshop, Illustrator, and Adobe Firefly — all designed to help you move from idea to final delivery faster than ever. Whether you’re refining hundreds of photos, fine‑tuning typography, resizing vector graphics, or mood boarding your next campaign, the latest Creative Cloud update delivers speed, precision, andRead more

You’re out for a hike with your new puppy when a bird swoops down and snatches away half your granola bar. The puppy barks, the bird drops the wrapper and while normally you’d be flustered, this episode gives you a fun idea to promote the adoption event at the animal shelter where you volunteer. SoRead more

In just under two years, Adobe Firefly has revolutionised the creative industry and generated more than 22 billion assets worldwide. The latest release of Firefly unifies AI-powered tools for image, video, audio, and vector generation into a single, cohesive platform and introduces many new capabilities. The new Firefly features enhanced models, improved ideation capabilities, expanded creative options,Read more