Blog

Adobe’s mission has always been to empower creativity through tools that give anyone the ability to express their ideas and tell their story. They are expanding this vision with the launch of the Adobe Firefly Video Model, the only generative AI model that is IP-friendly and commercially safe, and the expansion of creative control inRead more

In Adobe’s conversations with the video editing community, a common theme has emerged over the last few years: the need to work faster and more efficiently as they handle increasing demands for short and long form content. This makes performance, reliability, and access to seamless workflows more critical than it has ever been. With tightRead more

Adobe first launched Adobe Firefly in March 2023, and since then they’ve delivered rapid innovation with new models in imaging, design and vectors. These Firefly models have quickly grown to power some of the most popular features across Creative Cloud and Adobe Express like Generative Fill in Photoshop, Generative Remove in Lightroom, Generative Shape FillRead more

We’re so excited to share that the Television Academy — the organisation dedicated to the advancement of the television industry — is honouring Adobe with two Engineering, Science & Technology Emmy® Awards. The first is the Philo T. Farnsworth Corporate Achievement Award, honouring companies whose contributions have made a measurable and significant impact on how televisionRead more

Video is the most compelling storytelling medium. From short-form social posts to feature length films, video gives creatives, brands, and anyone with a phone in their pocket the power to connect and engage. Adobe’s suite of video tools – Adobe Premiere Pro, After Effects, and Audition – are the industry-standard for creating professional video. For over aRead more

Sound design is a key part of the video editing process, transforming visuals into an immersive, emotional experience that has the power to connect audiences to new places, characters, and experiences. But for editors, there’s often too much time spent thinking about which audio tool to use and searching through panels and menus to findRead more

After a challenging year for the entertainment industry, it’s more meaningful than ever to celebrate the work of incredible artists, which is why Adobe is thrilled to announce the remarkable line-up of more than 10 Emmy-nominated projects who chose Adobe Creative Cloud as their creative partner. Among these notable projects, filmmakers for FX’s “The Bear”, NBC’s “SaturdayRead more

Adobe is always looking for ways to make it faster and easier for you to create and publish your content. Now in Premiere Pro (beta), they are introducing new features to help you do just that — project templates designed specifically for social media and new export presets with direct integration for posting to popularRead more

Adobe is thrilled to unveil the newest addition to the Adobe Stock family of assets: video templates. By bringing new Adobe Premiere Pro and Adobe After Effects templates together with Adobe’s Motion Graphics templates in a rich new video template collection, they’re furthering commitment to providing creatives with a one-stop solution for all their multimedia projects. With the growing demand forRead more

Adobe is excited to welcome a new era of creativity for all for Adobe Creative Cloud members with AI built into the fabric of their workflows, and the promise of new creative magic. Your Creative Cloud membership now includes two new applications: Adobe Express Premium and Adobe Firefly. Adobe Firefly is your new playground for exploring AI-assistedRead more