Blog

Adobe has built Firefly as an all-in-one creative AI studio and they’re introducing new capabilities that remove even more of the friction between imagination and finished work. Firefly AI Assistant (beta), powered by Adobe’s creative agent, now includes new creative skills, tools and personalisation capabilities that help it understand your intent and work the way you do. They’reRead more

Have you ever spent hours manually reviewing thousands of photos from an event or portrait shoot to find the selects your clients will love? Redrawn a roto mask from scratch because the footage moved? Taken the perfect street portrait only to notice the shop window reflection cutting right across your subject’s face? Every creative projectRead more

Great news for small businesses, creative agencies, and growing teams: Adobe Creative Cloud Standard for Teams is now available to organisations requiring 1-9 seats, expanding eligibility beyond the previous 2-9 seat requirement. This makes it easier than ever for smaller teams to access Adobe’s industry-leading creative tools while benefiting from team-focused management and collaboration features.Read more

If you’ve ever used AI to create an image and thought, “This is close, but not quite what I imagined”, then you’re going to love Precision Flow and AI Markup, two new powerful and intuitive editing tools in Adobe Firefly, your all-in-one creative AI studio. Together, these two features make it easy to generate or upload any image and quicklyRead more

Creative ideas and work can take shape across many places, and Adobe wants you to be able to create with the best of their tools directly in the surfaces where you work. Adobe is excited to share the launch of the Adobe for creativity connector for Anthropic’s Claude. The connector introduces a new way toRead more

Dax Data is proud to announce its appointment as a Worldwide Adobe Distributor, significantly expanding its ability to deliver Adobe’s industry-leading products to partners and customers in various regions. This establishes Dax Data as the sole worldwide distributor within the region. This milestone strengthens Dax Data’s long-standing relationship with Adobe and enables the company toRead more

Adobe and WhatsApp are bringing Acrobat-powered PDF experiences directly into WhatsApp Web, so you can open, understand, and act on your documents right in your chat without needing to download files or switch tools. Many of WhatsApp’s three billion users already use the platform to share files and move work forward. Adobe Acrobat has long delivered trusted PDF viewing,Read more

Adobe Stock’s collection offers nearly a billion images, videos, music tracks, illustrations and more so you can find the right content for your project. But even with all those assets, sometimes you find content that would be perfect if only a few things were tweaked, like a sweater that needs to be less purple. Now, with AI Studio builtRead more

The recent updates to Premiere and After Effects give editors and motion designers faster, more intuitive ways to work while maintaining creative flow and intent. These updates open entirely new ways to tell stronger stories with your effects: relight a subject, blur a background, or design custom effects in seconds. And because masks are now faster, more flexible,Read more

One of the first things Alistair Lee (Sr. Product Enablement Manager, Adobe Connect) does after creating any new Adobe Connect room is open up the Room Preferences menu and swap out the default background with a new image. He keeps a collection of his favourite background images specifically for his Adobe Connect rooms. With theRead more