Blog

Video is the most compelling storytelling medium. From short-form social posts to feature length films, video gives creatives, brands, and anyone with a phone in their pocket the power to connect and engage. Adobe’s suite of video tools – Adobe Premiere Pro, After Effects, and Audition – are the industry-standard for creating professional video. For over aRead more

It’s hard to believe, but Barbie just celebrated her 65th anniversary. Over these six decades, Barbie has been breaking down barriers and engaging generations through storytelling. Barbie is continuing to inspire young children to be confident, daring, brave and legendary – shaping their own future. For many loyal customers, the story often begins on theRead more

Adobe is delivering ground-breaking generative AI technology to Lightroom with Generative Remove, powered by Adobe Firefly. Now any photographer can make distractions disappear in a single click and get high-quality results in seconds with Adobe’s most powerful removal tool yet. Adobe’s comprehensive AI tools, which also include a new and improved Lens Blur, make it easier than ever toRead more

Adobe is delighted to announce that they have launched the first generative AI feature in Adobe InDesign at Adobe MAX London. You’re now able to use Text to Image (beta), powered by Adobe Firefly, Adobe’s family of creative generative AI models designed to be safe for commercial use. It kickstarts a new era of creativity in InDesign and designingRead more

Bring ideation and creation closer together and unlock new levels of control and creativity Adobe is thrilled to announce the next era of generative AI in the Photoshop (beta) application. This includes the new Text to Image feature, a greatly improved Generative Fill experience powered by the latest Firefly Image 3 Model, and a suiteRead more

For the first time, Adobe is introducing generative AI capabilities powered by Firefly directly in Substance 3D applications. Both Sampler and Stager are getting brand new beta features that streamline workflows and empower artists to explore possibilities for material creation and product visualisation faster than ever before. “Generative AI isn’t just about creating entirely new elements — it’s aboutRead more

Improving productivity and efficiency is a vital part of the design process. Adobe constantly listens to how you use their applications, so they can iterate and tailor them to your needs. Your voice is what drives the improvements they introduce on a regular basis. The latest release of Adobe Illustrator therefore includes some innovative features that areRead more

Over more than a decade, Adobe has delivered hundreds of intelligent capabilities across their creative, experience and document applications, providing tremendous value to billions of Adobe Acrobat subscribers worldwide. Generative AI brings even more exciting possibilities — and some new challenges. Starting with Adobe Firefly, Adobe’s family of generative creative models, they’ve made a commitment to thoughtful AIRead more

Adobe is excited to welcome a new era of creativity for all for Adobe Creative Cloud members with AI built into the fabric of their workflows, and the promise of new creative magic. Your Creative Cloud membership now includes two new applications: Adobe Express Premium and Adobe Firefly. Adobe Firefly is your new playground for exploring AI-assistedRead more

In May, Adobe announced the integration of Firefly into the Photoshop (beta) application with Generative Fill, unlocking new creative potential for Photoshop customers. This also enabled users to add, expand, or remove content from images non-destructively, using simple text prompts. Since then, over 900 million images have been generated, and users have been delighted byRead more