Earlier this month, Adobe opened its annual Adobe MAX creativity conference for 2017 – introducing a host of exciting new products and updates. Here is everything you need to know.
“More people are telling stories than ever before. And at Adobe, we strive to enable that expression by making our creative tools accessible to all at any time, in any place. That’s why today at Adobe MAX we announced the next generation of Creative Cloud. By introducing a range of new applications in Creative Cloud, along with significant innovations across their flagship tools, Adobe enables creative professionals and enthusiasts alike to express themselves with apps and services that connect across devices, platforms and geographies.”
This next generation of Creative Cloud has been built in collaboration with users in mind – collecting user feedback every step of the way. Adobe highlights three themes guided the journey to redefining modern creativity:
First, bringing about next-generation experiences that embrace a truly modern approach, so users can work anywhere and in any way they want.
Second, increasing accessibility to creativity by investing in assets, education and support to make it easier for users to be successful using any platform.
Lastly, accelerating creativity with Adobe Sensei by embedding artificial intelligence capabilities into their products, which make great design more accessible for everyone.
Next-Generation Experiences in Creative Cloud
- The extensive advancements unveiled at Adobe MAX help accelerate the creative process for both creative professionals and enthusiasts. To empower photographers of all levels, Adobe has built the all new Lightroom CC, a cloud-centric photo service for editing, organising, storing, and sharing photos – from anywhere. For photographers who prefer a more traditional desktop-first workflow, Adobe has also brought performance and editing improvements to Photoshop Lightroom Classic CC, previously known as Photoshop Lightroom CC.
- For designers, Adobe has introduced two new applications that help users expand their skillsets. Previously in beta, Adobe XD CC is the all-in-one cross-platform solution for designing and prototyping mobile apps and websites. Additionally, Dimension CC, previously called Project Felix, enables graphic designers with no 3D experience to quickly create and iterate on photorealistic 3D images.
- Adobe have officially launched Character Animator CC, a 2D animation tool previously in beta, that helps bring still image artwork from Photoshop CC or Illustrator CC to life.
- Adobe has also revealed performance enhancements and new features to Adobe Photoshop CC, Adobe Illustrator CC, Adobe InDesign CC, Adobe Premiere Pro CC and Adobe After Effects CC.
Accessibility to Creativity
Adobe has heard the call for a more open creative community, through which users can learn, share and be inspired. Behance, now has nearly 10 million people showcasing their creative work, as well as new integration of AdobeLIVE on Behance, a live streaming channel for learning and inspiration for the community from the community.
As part of this announcement, Adobe is empowering the creative community with new integrated assets, expanded services and educational resources that enable Creative Cloud users of all levels realize their creative potential.
For example, Adobe Stock has expanded its asset collection with the introduction of hundreds of professionally-created motion graphics templates for video users in Premiere CC and After Effects CC. And Adobe Typekit now leverages Adobe Sensei to provide a whole new way to visually and easily search for fonts.
Accelerating Creativity with Adobe Sensei
Possibly the most exciting thing to come out of Adobe’s latest updates is its AI and machine learning framework, Adobe Sensei. As part of this Creative Cloud release, Adobe continues to embed capabilities powered by Adobe Sensei across its solutions to give uses more time to focus on what they do best – create and innovate. From the curvature pen tool in Photoshop and Illustrator to auto-lip sync in Character Animator, Adobe Sensei enables Adobe tools – and users – to work more effectively and efficiently across their digital canvas.
With the AI revolution emerging as one of the most profound technological paradigm shifts, Adobe is embracing it with Adobe Sensei to amplify human creativity and intelligence. By blending the art of creativity with the science of data, Adobe Sensei will help free users from mundane tasks and unleash their creativity.
