Blog

As brands compete for attention across digital channels, every company has become a content company — and increasingly, an AI-powered one. Visuals and video are now the universal language of modern communication, and the demand for timely, relevant content has never been higher. Employees across functions are expected to create compelling, on-brand assets at speedRead more

You’re out for a hike with your new puppy when a bird swoops down and snatches away half your granola bar. The puppy barks, the bird drops the wrapper and while normally you’d be flustered, this episode gives you a fun idea to promote the adoption event at the animal shelter where you volunteer. SoRead more

Now’s the time to elevate your colour grading. Adobe Premiere Pro now supports NVIDIA GPU acceleration for 4:2:2 video colour editing in general release. The 4:2:2 colour format is a game changer for professional video editors. It provides twice as much colour information as the typical 4:2:0 colour formats while only increasing the raw file size byRead more

Since its debut in February, creators have embraced the Photoshop mobile app, using it for everything from editing photos and unique digital art on the go, to creating intricate collages, amazing thumbnails and more. Now, Adobe is excited to bring Photoshop to Android to empower more mobile creators to bring their ideas to life with creative freedom, anytime and anywhere. The Adobe PhotoshopRead more

Adobe is constantly working to enhance the creative apps and tools you rely on every day. They want to empower you with more time to explore ideas and create, so they’re focused on continually upgrading your apps’ performance, delivering innovations to your core workflows, and integrating generative AI-powered capabilities across Creative Cloud and through theRead more

In just under two years, Adobe Firefly has revolutionised the creative industry and generated more than 22 billion assets worldwide. The latest release of Firefly unifies AI-powered tools for image, video, audio, and vector generation into a single, cohesive platform and introduces many new capabilities. The new Firefly features enhanced models, improved ideation capabilities, expanded creative options,Read more

Adobe unveiled the latest Adobe Creative Cloud at Adobe MAX in London, packed with new AI tools in Firefly, time-saving features, and performance boosts. They also introduced new resources and programmes to support and empower the global creative community, helping the next generation launch and grow their careers, and providing tools for attribution and context around yourRead more

The Adobe Express team is introducing incredible new capabilities and educational content to help solopreneurs and small business owners everywhere market and grow their businesses more efficiently. Adobe is proud to support the passion and drive of entrepreneurs who work every day to build their dreams, create jobs and bring new products, services — andRead more

Adobe is delivering new versions of both Premiere Pro and After Effects with AI workflow features and dozens of improvements pro editors and motion designers have asked for. In Premiere Pro, you can extend clips with Firefly-powered Generative Extend in 4K. New Media Intelligence helps you find the right clip in seconds. Captions can now be translatedRead more

Many creative projects start with a piece of stock content. However, creative people tell us that finding the right content for their project is time-consuming and they’d like to be able to use AI to refine and tailor the content to make it perfectly fit their needs. That’s why Adobe is introducing Customise, an Adobe Stock featureRead more