Recently, at Adobe MAX — the world’s largest creativity conference, Adobe introduced a new AI Assistant (beta) in Adobe Express, a conversational creation and editing experience that empowers everyone to move from concept to standout content in minutes.
The AI Assistant in Express brings contextual and semantic understanding of design elements to deliver recommendations, letting people of every skill and experience level design beyond-the-template content that reflects their personal or brand style design, by simply describing what they want. People can move seamlessly between conversational creation with the AI Assistant and hands-on editing with easy-to-use tools in Adobe Express to get the exact look they want. The AI Assistant in Express lets people generate edits on any layer of a design, including fonts, images and backgrounds, while keeping the rest of the design intact.
The Express platform that powers AI Assistant supports integrations across leading chatbot platforms, providing people with more choices in where they create with Adobe Express through conversation. Adobe also introduced the new Dev MCP Server for Adobe Express Add-ons, empowering anyone to build new Adobe Express features and integrations with a conversational interface.
“The new AI Assistant in Adobe Express is built to transform how you create”, said Govind Balakrishnan, senior vice president and general manager, Adobe Express, Adobe. “It works with you, removing obstacles, speeding up processes and providing inspiration, so you create beyond-the-template content that represents your unique brand, business or vision. We are lowering the barriers to creativity, making creating amazing content even more accessible to everyone”.
Conversational AI meets industry-leading creative tools
With the new AI Assistant, Adobe Express is redefining content creation by combining generative tools powered by AI models, conversational experiences powered by AI agents and Adobe’s leading creative tools to give customers unprecedented creative support, while also providing intuitive editing capabilities whenever they want them.
The AI Assistant in Express transforms templates into conversational canvases where customers can easily generate images, change backgrounds and text and replace objects—without having to know which tool or model to use or which steps to take. The AI Assistant in Express enables customers to iterate on any aspect of their content with generative AI, making changes to individual elements, layers of an asset or across an entire campaign, without destroying the parts they love and having to start over.
The AI Assistant in Express can also interpret vague or subjective requests and generate new designs, helpful toolsets and contextual prompts to delight customers and get them to the finish line faster.
Adobe creative and design intelligence built in
The AI Assistant in Express draws upon Adobe’s leading creative technology and content intelligence, which enable it to orchestrate the right models, tools and assets for each job:
- Best AI for the job: The AI Assistant in Express draws on a variety of best-in-class first- and third-party models and agents to perform discrete jobs and complex tasks
- Industry-leading creative tools and assets: Adobe Express includes the best of Adobe’s creative tools and millions of professional-quality assets in a simple, drag-and-drop experience that’s easy for everyone to use.
- Creative know-how and best practices: Trained by professional creatives, the AI Assistant applies deep aesthetic and creative workflow understanding, from composition, colour harmonisation and proper font selection to the steps and tools required to orchestrate specific edits and create new components.
- Content expertise: AI Assistant also draws from Adobe’s extensive content expertise and understands what makes visual assets stand out and drive engagement.
AI Assistant coming to Express for the enterprise
Enterprise capabilities coming to the AI Assistant in Express will empower entire workforces to self-serve on-brand content creation and collaboration, with template locking, batch creation and more, extending the control and efficiencies of a connected content supply chain to everyone.
Adobe’s approach to AI
Adobe takes the most creator-friendly approach to AI in the industry. It views AI as a tool for, not a replacement of, human creativity and believes that generative AI can be developed responsibly, starting with respect for creators’ rights.
Pricing and availability
At launch, the AI Assistant beta is available on desktop to Adobe Express Premium customers. At GA, the AI Assistant will be available to all Express customers through the Firefly generative credit system, with additional credit packs available for purchase to unlock more generative creation. Please contact the Dax Data team for further details.
