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Adobe is introducing powerful enhancements to the Firefly Video Model, including improved motion fidelity and advanced video controls that will accelerate your workflows and provide the precision and style you need to elevate your storytelling. Adobe is also adding new generative AI partner models within Generate Video on Firefly, giving you the power to chooseRead more

You’re out for a hike with your new puppy when a bird swoops down and snatches away half your granola bar. The puppy barks, the bird drops the wrapper and while normally you’d be flustered, this episode gives you a fun idea to promote the adoption event at the animal shelter where you volunteer. SoRead more

Now’s the time to elevate your colour grading. Adobe Premiere Pro now supports NVIDIA GPU acceleration for 4:2:2 video colour editing in general release. The 4:2:2 colour format is a game changer for professional video editors. It provides twice as much colour information as the typical 4:2:0 colour formats while only increasing the raw file size byRead more

Adobe is constantly working to enhance the creative apps and tools you rely on every day. They want to empower you with more time to explore ideas and create, so they’re focused on continually upgrading your apps’ performance, delivering innovations to your core workflows, and integrating generative AI-powered capabilities across Creative Cloud and through theRead more

Adobe is delivering new versions of both Premiere Pro and After Effects with AI workflow features and dozens of improvements pro editors and motion designers have asked for. In Premiere Pro, you can extend clips with Firefly-powered Generative Extend in 4K. New Media Intelligence helps you find the right clip in seconds. Captions can now be translatedRead more

Adobe’s mission has always been to empower creativity through tools that give anyone the ability to express their ideas and tell their story. They are expanding this vision with the launch of the Adobe Firefly Video Model, the only generative AI model that is IP-friendly and commercially safe, and the expansion of creative control inRead more

In Adobe’s conversations with the video editing community, a common theme has emerged over the last few years: the need to work faster and more efficiently as they handle increasing demands for short and long form content. This makes performance, reliability, and access to seamless workflows more critical than it has ever been. With tightRead more

Adobe first launched Adobe Firefly in March 2023, and since then they’ve delivered rapid innovation with new models in imaging, design and vectors. These Firefly models have quickly grown to power some of the most popular features across Creative Cloud and Adobe Express like Generative Fill in Photoshop, Generative Remove in Lightroom, Generative Shape FillRead more

We’re so excited to share that the Television Academy — the organisation dedicated to the advancement of the television industry — is honouring Adobe with two Engineering, Science & Technology Emmy® Awards. The first is the Philo T. Farnsworth Corporate Achievement Award, honouring companies whose contributions have made a measurable and significant impact on how televisionRead more

Video is the most compelling storytelling medium. From short-form social posts to feature length films, video gives creatives, brands, and anyone with a phone in their pocket the power to connect and engage. Adobe’s suite of video tools – Adobe Premiere Pro, After Effects, and Audition – are the industry-standard for creating professional video. For over aRead more